Jan 10 2026
Accessibility Failures Drive Users Away
New research highlights how quickly users leave when accessibility isn't in place, especially during peak demand.
TL;DR
Coverage of an IT Brief UK article on abandoned online sales caused by accessibility barriers. Three-quarters of disabled shoppers were unable to finish a purchase during major sales events, and over half of all UK consumers say they would leave a task entirely if they hit similar issues. Useful context for any organization heading into a peak-demand period, with a link to a free website accessibility check.
A new article from IT Brief UK, Website accessibility barriers drive UK shoppers to abandon sales, highlights how much revenue retailers risk losing during major sales events when their sites are not accessible, and with the January sales fast approaching, the findings should not be ignored.
Even though the research focuses on retail behavior, the message applies to every organization: when users encounter barriers, they leave. The study shows that three-quarters of disabled shoppers were unable to finish a purchase during major sales events because the website didn't work for them. And over half of all UK consumers say they would abandon an online task entirely if they hit similar issues.
Barriers such as small text, unclear navigation and slow-loading pages are enough to stop people in their tracks - whether they're trying to buy, book, apply, or access information.
"Many businesses don't realise this is happening because customers move to a competitor without reporting the problem."- Amit Borsok, CEO and Founder of AccessiWay
Accessibility is not only a legal requirement, it's also now a basic expectation for anyone engaging with digital services.
If you are unsure how your own site performs, you can check it with our free website accessibility checker: aaatraq.com/confirm
Read the article in full: Website accessibility barriers drive UK shoppers to abandon sales (IT Brief) →